2017
DOI: 10.5815/ijisa.2017.12.01
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Information Technology of Targeting: Optimization of Decision Making Process in a Competitive Environment

Abstract: Abstract-A concept targeting information technology is considered. The model of selection of the optimal amount of advertising on various Internet resources, in order to maximize the desired reach to the target audience is analyzed which. This model is different from traditional. A chance constrained target programming model was developed after considering the parameter that corresponds to reach for different media as random variables. The random variables in this case has been considered as the values with kn… Show more

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Cited by 16 publications
(5 citation statements)
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“…In [17] the study analyzed the various needs of customers, focusing on online advertising based on methods of classification, segmentation and clustering. In [16] the model of selection of the optimal amount of advertising on various Internet resources is analyzed in order to achieve the desired coverage of the target audience. In addition, the method of multi-criteria optimization with the definition of the obtained objective function is considered, which allows considering simultaneously the various aspects of media selection issue and optimal budgeting and budget allocation.…”
Section: Related Workmentioning
confidence: 99%
“…In [17] the study analyzed the various needs of customers, focusing on online advertising based on methods of classification, segmentation and clustering. In [16] the model of selection of the optimal amount of advertising on various Internet resources is analyzed in order to achieve the desired coverage of the target audience. In addition, the method of multi-criteria optimization with the definition of the obtained objective function is considered, which allows considering simultaneously the various aspects of media selection issue and optimal budgeting and budget allocation.…”
Section: Related Workmentioning
confidence: 99%
“…Аналіз літератури показав, що імітаційному моделюванню процесу прокладання геометричного шляху в складному навколишньому оточенні присвячено ряд робіт [1][2][3].…”
Section: аналіз літературних даних і постановка проблемиunclassified
“…The description of dynamic systems is extremely diverse: it can be implemented using differential equations, discrete mappings, graph theory, the theory of Markov chains, etc. The choice of one of the methods describes a particular type of mathematical model of the corresponding dynamic system [1][2][3][4].…”
Section: Introductionmentioning
confidence: 99%