The article is devoted to the consideration of an actual issue – determining the role of knowledge control in ensuring the quality of the educational process of the University. The main types and forms of knowledge control of students at the National Transport University were studied. The main functions of control measures as a whole, as well as each type of control separately, are defined. The principles and criteria of checking and evaluating students' knowledge at the university are considered. It was determined that the monitoring of control measures at the university allows for a comprehensive assessment of the level of quality assurance of educational activities. The influence of the systematic evaluation of the results of control measures on the activity of universities and its timely response was considered using the example of the National Transport University. According to the analysis of the role of knowledge control in ensuring the quality of the educational process of the university, the author's strategic planning algorithm was formed, which includes 4 stages of planning measures for the organization of the educational process. A list of measures for the development of the system for ensuring the quality of the educational process in the next academic year has been developed, which include, in particular, the continuation of the practice of considering issues of student success at meetings of academic councils of faculties and departments; organization of round tables to expand the competences of applicants on certain topics and problems with the involvement of specialists and scientists from various organizations; activation of teachers regarding the creation and implementation of distance courses in professional disciplines; measures to strengthen the control of the executive discipline of teachers during current and final control, making up for missed classes, accepting academic debts, measures to strengthen the level of organization and conducting consulting work with students, and others. It is proposed to use the author's algorithm for strategic planning of measures to improve the quality of educational activities of the university.