Information source preference and dental selection

Hekmat, Firooz; Heischmidt, Kenneth A.

doi:10.1080/01900699608525142

Cited by 5 publications

(5 citation statements)

References 7 publications

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“…Thus, there is a mixed opinion about this issue. While the attitude of health care professionals toward advertising is mixed, and the attitude of most state regulators has generally been negative, the attitude of consumers, historically has been fairly positive (Hekmat & Heischmidt, 1996).…”

Section: Discussionmentioning

confidence: 99%

Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers

Dable¹,

Musani²,

Wasnik³

et al. 2014

Health Marketing Quarterly

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Advertising by dentists is a controversial issue. Many feel that advertising is necessary for creating dental awareness, whereas, many others feel that it should be banned to keep intact the ethical aspect of the profession, which aims at serving the community. This study explores consumers' ideas about advertising. A total of 562 respondents from various parts of India participated in this study. The response rate was 46.83%. The data were analyzed by applying the chi-square test of association and the Z test of difference between two proportions at 5% and 1% level of significance (i.e., p<.05 and p<.01).

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Section: Discussionmentioning

confidence: 99%

Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers

Dable¹,

Musani²,

Wasnik³

et al. 2014

Health Marketing Quarterly

View full text Add to dashboard Cite

show abstract

“…While the attitude of healthcare professionals toward advertising is mixed and the attitude of most state regulators has generally been negative, the attitude of consumers has historically been fairly positive (Hekmat & Heischmidt, 1996). Research has shown that attitudes toward advertising by healthcare professionals have become significantly more positive in recent years.…”

Section: Background and General Research Questionsmentioning

confidence: 94%

“…It indicates that historically consumers have not always had a positive image of chiropractors who advertise but believe chiropractic advertisements provide useful information (Hekmat & Heischmidt, 1996;Shekelle & Brook, 1991). It suggests that, after almost two decades of changing practices in the field of professional advertising, it is time to make a new assessment of consumer attitudes toward chiropractors who advertise.…”

Section: Background and General Research Questionsmentioning

confidence: 96%

An Empirical Analysis of Consumers' Attitudes Toward Chiropractic Services Advertising: A Comparative Cross-Sectional Study

Moser

Freeman

2010

Services Marketing Quarterly

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Current consumer attitudes toward chiropractic advertising were studied and compared to those expressed 17 years ago. This study was designed to determine (a) consumers' attitudes toward advertising by chiropractors; and (b) whether age, occupation, race, income, education, number of children in household, marital status, or sex of consumers accounted for any significant difference in attitudes toward chiropractors who advertise. Replicating a survey conducted in 1991, this study used the same questionnaire and population to compare cross-sectional responses over the past 17 years. Results seem to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the management and operation of professional services.

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“…22 While the attitude of health-care professionals toward advertising is mixed and the attitude of most state regulators has generally been negative, the attitude of consumers has historically been fairly positive. [23][24][25] Research has shown attitudes toward advertising by chiropractors and health-care professionals have become significantly more positive in recent years. Such advertising is therefore expected to increase as many chiropractors and health-care providers attempt to prevent erosion of market share and seek new markets for growth within their practices.…”

Section: Background and General Research Questionsmentioning

confidence: 99%

An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

Moser

Freeman

2017

Journal of Medical Marketing

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The purpose of this study is to investigate current attitudes and opinions about chiropractors' advertising and to compare them to the attitudes expressed eight years ago. This study was designed to determine (a) consumers' attitudes toward advertising by chiropractors, (b) which media consumers feel are appropriate for chiropractors' advertising, (c) whether consumers are seeing chiropractors' advertising, and (d) if so, through which media. It replicates a survey conducted in 2008 and uses a very similar questionnaire and the same general population to compare responses longitudinally. Both the 2008 and 2016 respondents agreed that the public would be provided useful information through advertising by chiropractors, and both groups also believed it is proper for chiropractors to advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of health-care services.

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Information source preference and dental selection

Cited by 5 publications

References 7 publications

Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers

Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers

An Empirical Analysis of Consumers' Attitudes Toward Chiropractic Services Advertising: A Comparative Cross-Sectional Study

An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

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