In 2017, EACH celebrated its change of name from European Association for Communication in Healthcare to EACH: International Association for Communication in Healthcare. This paper aims to present the developments and achievements of EACH over the past five years with a focus on its mission in promoting and advancing the field of communication in healthcare. Specifically, the paper focuses on how EACH, first, promotes research in the field of health communication, second, provides support, resources and sharing for healthcare communication teachers and, third, aims at influencing policy through dissemination of evidence. This paper also explores future challenges and directions for EACH to further strengthen its impact by designing activities in knowledge transfer and knowledge dissemination, engaging with patients and truly benefitting from their expertise, fostering active participation and networking among its members, targeting interventions to the needs of different countries around the world and refining knowledge-sharing and cooperation both within the membership of EACH and outside the association to as wide an audience as possible.Scholars, educators and practitioners active in the field of healthcare communication are invited to comment on this paper and to actively contribute towards the goals of EACH. Tools: Over 100 teaching and assessment tools on a searchable web-based database including facilitator guides, simulated patient cases, comprehensive curriculum models and teaching videos. Training: Annual international courses and support for trainers of communication in healthcare including local courses within countries/institutions and a Certificate of In-Depth Study in Communication Education. Networking: Access to national and discipline based networks to foster development and cooperation between communication teachers including a new 'Finding a colleague database' for meeting and sharing of expertise. Support: Consultations and site visits to help develop, implement and evaluate clinical communication skills training. Third, to influence policy through the dissemination of knowledge about effective communication between patients, relatives and healthcare providers and extolling best practices and improvements in education and healthcare organizations to comply with the changing needs of health delivery and increasing moves towards a person-centred approach. This strategy is specifically carried out by the subcommittee pEACH, that aims to foster and advocate for implementation of research from healthcare communication and healthcare communication education into healthcare practice, policy and organizational change [21]. This aim reflects that despite a large body of research describing what and how to teach regarding healthcare communication, the main impact has been in undergraduate health curricula, with often little integration into post-graduate educational programs or change at institutional level.However, increasing organizational focus on person-centred healthcare, shared-decisionmak...