Abstract:Aim: This study aims to study the information seeking behavior of the respondents from various information sources and credibility of the information regarding TNAU released rice varieties.
Study Design: Ex-post facto research design.
Place and Duration of the Study: The present study was conducted in two blocks namely Melur and Madurai East blocks of Madurai district in Tamil Nadu. The study was conducted during July and August 2021.
Methodology: 120 paddy growers from Melur and Madurai east… Show more
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