“…Recent data analysis has demonstrated that similarities between the structural effects of information load (cf. Stieufert andDriver, 1965, 1967;Streufert, Driver and Haun, 1967;Streufert and Schroder, 1965;Streufert, Suedfeld and Driver, 1965;Stager, 1967) and similar effects of failure and success do exis~t. It appears as though stress (as defined by Schroder et al), no matter whether due to load, success or failure conditions, has a range of cormon properties.…”