“…Social media sites such as Facebook, Myspace, LinkedIn, and Twitter are a data mining goldmine for readily available personal and sensitive information made publicly for the web, especially when the majority of participants are using default privacy settings. (King, 2008;Furnell, 2008;Slonka, 2014;Nayak Prince & Robinson 2014;Wong et al 2014). The increased adoption of social media technologies and failing to protect company information may result in data leakage, business continuity failures and compliance breaches, reputational risks through loss of valuable intellectual property, consumer confidence and competitive advantage (Colwill, 2009;Almeida, 2012).…”