PurposeThe purpose of the paper was to provide an in‐depth discussion of the poster session, Keep Blogging Along: Side by Side Library Blogs, presented at the American Library Association's Annual Conference in Washington, DC, June 27, 2007.Design/methodology/approachComplete with each blog discussed is a distinction of purpose, basic elements of blog design including organizational labels and tags, enhancement and usability tools, and a statement of success or failure for each project.FindingsComprehensive information concerning three academic library blogs; topics of collection development, children's literature review, a collaborative professional development project, and a supplemental academic course blog is provided.Practical implicationsTo make available basic tools and resources for readers to create a blog, or blogs; keep statistical and evaluative information on individual projects; and enhance project usability with tools and widgets.Originality/valueThis paper details various innovative uses for blogs, or web logs, in an academic library setting and provides constructive resources to assist readers with researching and utilizing this technology.