Information Framing Effect on Public’s Intention to Receive the COVID-19 Vaccination in China

Abstract

The aims of the study were (1) to explore information framing effect on the public’s intention to receive the COVID-19 vaccination and (2) to understand the key factors influencing the intention of COVID-19 vaccinations in China. An online questionnaire survey was conducted to explore the influence of demographic characteristics, individual awareness, social relationship, risk disclosure, perceived vaccine efficacy, and protection duration under the assumptions of information framing. The results showed that (1) the persuasion effect under loss frame was higher than that under gain frame (B = 0.616 vs. 0.552); (2) there was no significant difference between sex, age, income, occupation, educational background and residence for the participants’ intention to be vaccinated; whether family members/friends were vaccinated had a strong correlation with their vaccination intention under the gain frame; (3) the higher the understanding of COVID-19 and the compliance with government COVID-19 prevention and control measures were, the higher the vaccination intention was; (4) risk disclosure had the greatest impact on people‘s COVID-19 vaccination intention; (5) perceived vaccine effectiveness and duration of protection had little effect on people’s intention to receive vaccination. The influence of information framing on the intention of COVID-19 vaccination is different. The publicity of relevant health information should pay attention to the influence of information framing and contents on the behavior of public vaccination, so as to enhance public health awareness and promote the vaccination of the whole population.

The Uptake and Vaccination Willingness of COVID-19 Vaccine among Chinese Residents: Web-Based Online Cross-Sectional Study

“…A study demonstrates that scarcity of vaccines reduced participants' vaccination intentions, so it is essential to ensure an adequate supply of vaccines to increase demands for vaccines [47]. Propagation of scientific knowledge related to the pandemic and vaccines should be further implemented on official online media [48], such as sharing the findings of COVID-19 vaccine-related studies (including safety and effectiveness of vaccines) and vaccine's approval process [42], dealing with negative responses to vaccines and safety issues [24]. Moreover, experts (such as doctors) and political figure endorsements may boost the public's vaccination willingness by popular science lectures on COVID-19 vaccines [24,48,49].…”

“…Propagation of scientific knowledge related to the pandemic and vaccines should be further implemented on official online media [48], such as sharing the findings of COVID-19 vaccine-related studies (including safety and effectiveness of vaccines) and vaccine's approval process [42], dealing with negative responses to vaccines and safety issues [24]. Moreover, experts (such as doctors) and political figure endorsements may boost the public's vaccination willingness by popular science lectures on COVID-19 vaccines [24,48,49]. In particular, taking advantage of an educational video demonstrated a significant impact on the acceptance of vaccines in older people.…”

Examining Factors Influencing COVID-19 Vaccine Tourism for International Tourists

“…Thus, the influence of social networks alone might not be enough to lead to an intention to buy a vaccine tourism package. Peng et al [89] found that a better understanding of COVID-19 leads to an intention to take the vaccine. However, our study reveals that the young travelers who were socially influenced to learn more about vaccine tourism package tended to recommend but not adopt vaccine tourism, perhaps because of their limited budget.…”

Perceived Benefits and Barriers to Chinese COVID-19 Vaccine Uptake Among Young Adults in China

“…However, the effects of risk information disclosure on vaccination behaviors are ambiguous. Some studies report positive relationships between provision of vaccine risk information and subsequent behavioral outcomes (51), while others observe negative associations (52,53). Therefore, additional research is needed to examine the relationship between Chinese young adults' exposure to Chinese COVID-19 vaccine-related risk information and their vaccination intentions.…”