Information exchange within horizontal relationships: A fuzzy-set approach to companies' characteristics role

Inter‐Firm Knowledge Transfer between Strategic Alliance Partners: A Way Forward

“…A minority of these studies augmented questionnaire data with archival or interview data, in pursuit of triangulation (e.g., Lane and Lubatkin, 1998; Heimeriks, 2010; Heimeriks et al ., 2015). Interviews provided the dominant data collection method for the field‐based studies, but more than half of them augmented interviews with observation or archival data, thus generating richer and more balanced information (e.g., Dyer and Nobeoka, 2000; Santos and Baptista, 2016). Moreover, the great majority of field studies relied on multi‐informants, enhancing triangulation and creating greater confidence in findings (e.g., Blumenberg et al ., 2009).…”

“…However, we found that KT is studied in a narrow range of SAs (see Table 6). The majority of studies (41%) used the terms SA – a coarse rather than a fine‐grained description of purpose and configuration (e.g., Cambra‐Fierro et al ., 2011; Jiang et al ., 2016; Santos and Baptista, 2016). Hence, our finding points to the need for future studies to articulate more clearly the purpose and configuration of SA.…”

“…The majority of studies deployed a single performance measure, while a few deployed multiple measures (e.g., He et al ., 2013; Wood et al ., 2016). Learning performance was the most used DV, a testimony to the significance of inter‐firm learning (e.g., Santos and Baptista, 2016).…”

“…The IV most frequently used was of relationship structure (53.2%), followed by KT mechanisms (42.9%), and learning capacity (38.5%). Relatively few studies used contingency factors as the IV (e.g., Contractor et al ., 2011; Santos and Baptista, 2016). However, a good proportion used contingencies as control variables.…”

Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors

“…Although less visible, a further aspect of the trends that define modern distribution arrangements and contemporary marketing channel systems is that “business relationships established between competitors are a growing phenomenon” (Santos and Baptista 2016, p. 5255). These relationships involve “cooperative inter-competitive relationships within networks” (Santos 2016, p. 6).…”