Information‐disclosing strategies of third‐party sellers on retail platforms

Duan, Yongrui; Ruan, Xiaoman; Chen, Chen

doi:10.1002/mde.3413

Cited by 3 publications

(2 citation statements)

References 35 publications

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“…We first discuss the perceptions of consumers under the two kinds of online retailing schemes. Consumers' willingness to pay is expressed by v, which is distributed uniformly on [0, 1] ( Duan et al, 2022;Li & Zhang, 2021;Zhou et al, 2021). If consumers buy the products from the wholesale retailing channel, the perception of the consumer is v. If consumers buy the products from the marketplace channel, the perception of the consumer is αv 0 < α < 1 ð Þ .…”

Section: Consumer Utilitymentioning

confidence: 99%

Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy

et al. 2023

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We recently observe that some giant e-tailers (e.g., Amazon and JD.com) introduce marketplace channels by allowing third-party sellers to sell products through their platforms. Logistics service acts as a vital role in the operation of online platforms. In practice, the platform can outsource logistics service to third-party logistics providers (named as a third-party logistics strategy) or establish a self-run logistics network to distribute products (named as a self-run logistics strategy). This paper investigates the e-tailer's logistics service strategy in the presence of the marketplace channel's introduction. We reveal that the cost of logistics service plays a major role in determining the optimal logistics strategy. The self-run logistics strategy provides a low logistics service cost to the platform, which results in a higher consumer surplus in comparison with the third-party logistics strategy. Further, we find that when the logistics service cost is low, the platform prefers to establish self-run logistics in the presence of the marketplace channel. Finally, our results show that under the thirdparty logistics strategy, the platform benefits from the marketplace channel in the presence of an intermediate commission fee and a low discount factor. Based on game-theoretic models, some managerial insights are suggested for online retailers to choose the optimal logistics service strategy in the presence of introducing the marketplace channel.

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Section: Consumer Utilitymentioning

confidence: 99%

Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy

et al. 2023

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“…The manufacturer plays the role of a warehouse inventory manager when it comes to providing logistics service. In this instance, consumers purchase products from the retailer, who then shares the pertinent information with the manufacturer (Duan et al, 2022). The manufacturer provides logistics service to consumers based on the information received (Li & Zhang, 2021;Chen, Dong, Peng, & Ralescu, 2023).…”

Section: Introductionmentioning

confidence: 99%

Logistics service strategy for e‐commerce supply chain: Interactive impacts of cost reduction effort and fairness concern

Chen,

Dong,

Pang

et al. 2023

Manage Decis Econ

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In recent years, the logistics industry has undergone tremendous development because of the growth of e‐commerce, providing supply chain members with various options for logistics service strategies. Furthermore, cost reduction effort (CRE) and fairness concern have become even more significant on the logistics operation for e‐commerce supply chain because of changing market conditions and consumer demands. Considering CRE and fairness concern, we propose a Stackelberg game model where the manufacturer acts as a leader to analyze how a manufacturer or a retailer strategically decides between two logistics service strategies, i.e., the manufacturer‐provided logistics service and the retailer‐provided logistics service. When the retailer provides logistics service in the absence of fairness concern, a “win‐win” outcome can be achieved. However, profit does not always increase in proportion to the logistics service cost factor when fairness concern is considered. Additionally, there is a situation where the optimal logistics service strategy for the manufacturer and the retailer is contrary to each other in different ranges of fairness concern intensity when the logistics service provider both has CRE and fairness concern. As a consequence, it becomes important for both the manufacturer and the retailer to balance their fairness concern and consider the effectiveness of CRE when making decisions about adopting logistics service strategy.

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The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity

Song,

Mo,

Liu

et al. 2023

Electron Commer Res

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Information‐disclosing strategies of third‐party sellers on retail platforms

Cited by 3 publications

References 35 publications

Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy

Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy

Logistics service strategy for e‐commerce supply chain: Interactive impacts of cost reduction effort and fairness concern

The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity

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