Information diffusion through Social Media- analysing brand promotion through Social Network Analysis tools -a business case study

Information diffusion modeling and analysis for socially interacting networks

“…Due to rapid increase in internet and mobile devices, use of social network becomes extremely large (Jiang et al 2014). For the brand campaigns and communication, diffusion modeling assists company personnel to discover potential customer zones with the help of social media (Mini and Jacob 2014). Higher connectivity in social media interprets better promotion of products in the market.…”