Information cues and fear as moderators of the predictors of compliance to Indigenous People of Biafra sit-at-home communication messages among small-scale business operators in South-East Nigeria
Gever Verlumun Celestine,
Okoli Basil Chuka,
Felix Olajide Talabi
et al.
Abstract:Limited literature exists to explain why the masses comply or do not comply with orders from separatist groups. In this study, the researchers used variables from frustration-aggression theory, cognitive dissonance theory, and theory of fear to suggest a model that explains why operators of micro, small and medium enterprises comply with messages from Indigenous People of Biafra. The researchers made use of a descriptive survey research design with a structured questionnaire as the instrument for data collecti… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.