“…Studies have further confirmed that ICTs stimulate cognitive and innovative behavior but also streamlines processes which fosters the ability to process and share more information for decision-making (Kravchenko, 2021;Munir and Beh, 2019;Harju et al, 2023;Hussain et al, 2023). In the agriculture sector, basic ICTs like mobile phones and televisions have bridged the information gaps created by the inaccessibility of extension workers and prevalent costs associated with reaching out to official government outreach centres (Byamukama et al, 2022;Subramanian, Bozzola and Nugent, 2022;Ravindra et al, 2020). While the benefits of using ICTs are vivid, acceptance maybe influenced by the perception an individual has about the complexity and usefulness of the said technology moderated by contextual variables like social influence (Ali et al, 2020;Gani et al, 2022;Li and Wang, 2022;Nyagango et al, 2023;Silva et al, 2023).…”