Information behavior of weaver community in Varanasi: an analytical study

Abstract

Purpose This study aims to evaluate the information behavior of the Banarasi Sarees weaving community and propose an information-focused policy tailored to their needs. Design/methodology/approach This study was conducted in seven weaver-centered areas in Varanasi and was designed around semi-structured interviews to explore various information-related aspects among the weavers. It aims to focus on their knowledge of weaving, their information needs, seeking behavior, preferred communication channels, prioritization of information and methods for enhancing information-related situations. Findings It was found that a lack of information among weavers significantly impacts their livelihoods and businesses. They struggle to make product, pricing and marketing decisions without access to accurate, timely and relevant information. They cannot expand their businesses and invest in new equipment and materials. The weavers need a library with a specialized collection and a qualified librarian to guide them in using the information sources. They also need a dedicated information system and community information centers to provide better information services. Originality/value This study is a work whose expected results and findings would help policymakers adopt measures to encourage providing information services through public libraries and community information centers. The results of this study may be further used to frame information policy for weavers and other occupational communities.