Information and Communications Technology in Teaching Marketing: Benefits and Problems

Abstract

The advent of a continuous innovation and improvement, particularly in respect of information and communications technology has had a huge impact on the quality of life and in education delivery is an open secret. The benefits from exploiting ICT in education are ernomous but there are abuses that have tarnished its use in education. The excellence ICT is attributed with has been put to the sword and will stretch this innovation to develop tools for redressing these predicaments. ICT is with us from the cradle to the grave. This research reviewed published information and confirmed the overwhelming importance of information technology in marketing education. ICT has revolutionalised learning by enabling easy access to information through online materials and learning has become more convenient as students can combine work and online learning to good effect. However, academics and students have found it easier to access materials and often fail to acknowledge the source thus distorting the originality of the source. Where the systems for guarding against plagiarism are not thorough there is widespread abuse of the learning process. The paper recommends stringent systems for checking against plagiarism and that work submitted should be current if not live so as to avoid students duplicating work from elsewhere and appropriate punishment meted. At the same time there is software for detecting cheating in education which has gone some way in detecting the culprits and that had had a significant effect in reducing the proliferation of education malpractices.