Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses

Bruggen, Gerrit H. van; Lilien, Gary L.; Kacker, Manish

doi:10.1509/jmkr.39.4.469.19117

Cited by 268 publications

(225 citation statements)

References 45 publications

(92 reference statements)

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“…First, there is the potential for differences in the reliability of ratings across the raters (Van Bruggen, Lilien, and Kacker 2002). To account for this bias, we computed a weighted mean of the raters' ratings; the weight assigned to a rater was the reciprocal of the rater's absolute distance from the unweighted mean rating compared with other raters, as Van Bruggen, Lilien, and Kacker (2002) propose. Second, there may be a measurement error bias because the rating instrument may have induced each rater to provide a rating that differs from its "true" value.…”

Section: Methodsmentioning

confidence: 99%

“…For each variable and for each rater, we drew a random number from N(0, σ Å ) and added that value to the rating of each product provided by that rater. We then computed the combined ratings across the raters as Van Bruggen, Lilien, and Kacker (2002) propose. We reestimated the split hazard model, once for each of the 30 random data sets generated, to obtain the mean and standard deviation of the estimates across the 30 simulations.…”

Section: Robustness Testsmentioning

confidence: 99%

See 1 more Smart Citation

The Emergence of Dominant Designs

Srinivasan

Lilien

Rangaswamy

2006

Journal of Marketing

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In many product categories, technological evolution results in the emergence of a single product design that achieves market dominance. In this article, the authors examine two questions: Will a dominant design emerge in a new product category? and If it does, how long will it be before a dominant design emerges? Thus, the authors simultaneously model the probability of emergence of a dominant design and the time of that emergence, conditional on its emergence. The model incorporates the effects of several product-market characteristics on the probability and time of dominant design emergence, including appropriability of the rents associated with the product, network effects, size of the product's value net, the standards-setting process, radicalness of innovation, and research-and-development intensity. The authors use data for 63 office products and consumer durables to estimate a split-population hazard model for the probability and time of emergence of the dominant design. They find that a dominant design is more likely to emerge with weak appropriability, weak network effects, low product radicalness, and high research-and-development intensity. Dominant designs that emerge are likely to emerge sooner in product categories in which there is weak appropriability, there are a large number of firms in the value net, the standards are set by a de facto process, and there is low product radicalness The proposed model can be used to predict both the probability and the time of the emergence of a dominant design in a new product category.

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Section: Methodsmentioning

confidence: 99%

Section: Robustness Testsmentioning

confidence: 99%

The Emergence of Dominant Designs

Srinivasan

Lilien

Rangaswamy

2006

Journal of Marketing

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“…1 Van Bruggen et al (2002) have suggested two alternative approaches to the simple average approach. These are "Response Data-Based Weighted Mean" approach and "Confidence-Based Weighted Mean" approach.…”

Section: Measurementsmentioning

confidence: 99%

Do supplier perceptions of buyer fairness lead to supplier sales growth?

Zaefarian

Najafi-Tavani

Henneberg

et al. 2016

Industrial Marketing Management

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“…Subsequently, the study followed Van Bruggen, Lilien, and Kacker (2002) interrater agreement index (rWG) to compute for each of the export performance measures from the two informant groups. The lowest rWG index for the entire set of items was 0.80.…”

Section: Sample and Data Collectionmentioning

confidence: 99%

Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions

Cadogan

Boso

Story

et al. 2016

Journal of Business Research

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This study finds that the form of relationship between export strategies -entrepreneurial orientation (EO) and export market orientation (MO) -and export sales performance is curvilinear and dependent on levels of intra-firm resource coordination capabilities. Findings from primary data drawn from new international ventures reveal that increased changes in combined EO and MO strategies lead to decreases in export sales performance. Results further indicate that when levels of resource coordination flexibility and MO are higher the effect of EO on performance is strengthened. However, when levels of MO increase in magnitude along with higher levels of resource coordination flexibility, the levels of sales performance decrease. A natural conclusion to draw is that new international ventures that develop their MO resources and align these with their intra-firm resource coordination competencies will fully realize the export sales benefits of their EO activities.

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Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses

Cited by 268 publications

References 45 publications

The Emergence of Dominant Designs

The Emergence of Dominant Designs

Do supplier perceptions of buyer fairness lead to supplier sales growth?

Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions

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