“…Their analysis aims at the disjuncture between state-constructed national narratives and quotidian experiences, and thus shares the ambitions of Vucetic and Hopf to gauge the congruence between official discourse and everyday practices of nationhood. Their approach builds upon existing studies of everyday nationalism in post-communist contexts (Morris et al 2018;Polese et al 2018), adopting an ethnographic focus on food branding and consumption among Estonians and Estonia's Russian-speaking minority population. As a means for researching national attachments, nation branding (Anholt 2007) and food consumption-including "gastronationalism" (DeSoucey 2010; Ichijo 2020)-emerged separately over the last 10-15 years.…”