Influential factors for successful knowledge transfer in restaurant franchises

Moon, Hyeyoung; Ham, Sunny; Kim, Seung‐Chul; Lee, Bo Youn

doi:10.1016/j.jhtm.2020.12.007

Cited by 13 publications

(9 citation statements)

References 63 publications

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“…In this regard, Lee (2017) highlighted the key role of franchise supervisors in supporting franchisees and improving knowledge sharing, and Liu and Phillips (2011) showed that leadership promotes an environment of trust with the team, which is essential for people to use ICT effectively (Santos et al , 2012). As a consequence, franchisees are more willing to use the knowledge shared within the network if franchisors are active and engaged in doing that (Moon et al , 2021). Therefore, we can conclude that the franchise leaders and tutors of the franchisor play a strategic role in encouraging the use of the VLE and establishing social ties between the franchise employees and between the franchisor and the franchisees.…”

Section: Discussionmentioning

confidence: 99%

The role of ICTs for knowledge sharing in franchising networks

Rocha,

Pacheco,

Silvério

et al. 2023

JBIM

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Purpose Despite the significance of knowledge sharing for competitive advantage in networked businesses like franchising systems, there is a lack of comprehensive understanding regarding the strategic value of knowledge sharing in the context of franchising. In particular, the specific contribution of information and communication technologies (ICTs) in facilitating interorganizational knowledge exchange among franchising members remains inadequately understood, particularly in emerging economies. Therefore, this study aims to explore the mechanisms involved in the knowledge-sharing process facilitated by a virtual learning environment (VLE) within franchising networks and examine the role of VLEs in facilitating knowledge. Design/methodology/approach This study uses a multiple-case study approach involving 24 franchisees and the franchisor within a Brazilian franchising network operating in the furniture market to examine the role played by a VLE. Findings The results of the study reveal that the introduction of a VLE has played a significant role in fostering enhancements in the knowledge-sharing process among the franchisor and franchisees in the network. Moreover, the results indicate that VLEs play a significant role in overcoming geographical obstacles, thereby enabling efficient knowledge sharing between franchisees and franchisors operating in extensive territorial contexts. Finally, findings indicate that intracommercial competition acts as a prominent barrier, leading to low levels of cooperation and knowledge-sharing intent among franchisees within the network. Originality/value This study contributes to the existing knowledge by enhancing the understanding of how ICTs can facilitate knowledge sharing in organizations operating within franchising systems. Furthermore, this paper advances the comprehension of the role of networking franchising configuration and governance in supporting organizational improvements. Additional actionable insights are provided.

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Section: Discussionmentioning

confidence: 99%

The role of ICTs for knowledge sharing in franchising networks

Rocha,

Pacheco,

Silvério

et al. 2023

JBIM

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“…En tal sentido, la franquicia es un modelo de negocio que se formaliza por medio de un contrato, donde un interesado, llamado franquiciador, a cambio de una compensación económica, otorga el derecho a otra parte, denominada franquiciado, para la explotación, producción y comercialización de un producto o servicio que hace parte de una empresa posicionada (Elango, 2019). Este proceso incluye capacitación, Oscar Mauricio Gómez Miranda acompañamiento y compartir el saber hacer de la organización, por lo que parte de la transferencia de conocimientos (Moon et al, 2021).…”

Section: Fundamentación Teóricaunclassified

Motivaciones para emprender en el modelo de negocio tipo franquicia

Miranda¹

2022

Des.Geren

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Objetivo: El propósito de este estudio fue identificar las motivaciones que llevan a los emprendedores a elegir la franquicia como modelo de negocio, para aportar al entendimiento sobre la predilección de este modelo frente al emprendimiento tradicional. Método: Se generó una investigación con enfoque mixto y de diseño exploratorio, a partir de las entrevistas y encuestas realizadas a 32 emprendedores con franquicias en el departamento de Cundinamarca, Colombia. Resultados y discusión: Se encontró que la principal motivación es la inversión y diversificación de sus recursos, para no depender de los ingresos obtenidos por un empleo. Por lo que se puede afirmar que las personas emprenden por oportunidad, incentivados desde un enfoque económico. Sin embargo, la disyuntiva sobre invertir o emprender, puede generar una oportunidad para crear una cultura que estimule la información sobre las franquicias, especialmente en el género femenino. Conclusiones: La franquicia se ha convertido en un modelo para reducir la incertidumbre en la búsqueda de la diversificación de ingresos, en tanto que permite acceder a la exploración de una idea de negocio, la cual ya tiene identificado al cliente y la necesidad por resolver, por lo que, unido a la experiencia de la marca, el respaldo y el conocimiento en el mercado se convierte en un modelo atractivo para los inversores inexpertos.

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“…Innovation network analysis uses social network theory to explain relationships between organizations [19,29]. A node with many edges has multiple options to meet a specific need, which mediates its dependence on other organizations [30][31][32]. In innovation networks, a node is in an important position if it has more ties compared to other nodes in the innovation network, which we call a "focal node"/"focal firm"/"focal enterprise" [33][34][35][36].…”

Section: The Diffusion Of Technology Innovation In the Innovation Net...mentioning

confidence: 99%

Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?

2021

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In the post-epidemic era, encouraging enterprises to implement green technology innovation in the hospitality and tourism industry is important, which can reduce resource consumption, decrease environmental pollution and promote sustainable industrial development. Based on evolutionary game theory and Exponential Random Graph Models (ERGM), this paper develops an evolutionary game model between focal and marginal enterprises and analyzes the dynamic evolutionary process and the steady state of the evolutionary strategy of the major stakeholders. The impact of different technology diffusion modes on the enterprise’s technology diffusion network is quantitatively verified using ERGM and MPNet software. The results show that the neighborhood effect has a positive impact on the technology diffusion network of enterprises in the hospitality and tourism industry, the partner effect has a negative impact on the technology diffusion network of enterprises, and the social circle effect has a significant positive effect on the technology diffusion network of enterprises in the hospitality and tourism industry. This study can help governments to develop more targeted policies that can serve as a basis for enterprises to develop dynamic strategies and can further facilitate the implementation and diffusion of green technology innovations in the hospitality and tourism industry.

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Influential factors for successful knowledge transfer in restaurant franchises

Cited by 13 publications

References 63 publications

The role of ICTs for knowledge sharing in franchising networks

The role of ICTs for knowledge sharing in franchising networks

Motivaciones para emprender en el modelo de negocio tipo franquicia

Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?

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