Asia. Jour. Rese. Soci. Scie. and Human.
 2016
DOI: 10.5958/2249-7315.2016.00685.7
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Influencing the Intensity to Pay for Private Labels: The Role of Quality Perception and Consumer Loyalty in Indian Context - An Quantitative Modeling

K. R. Mahalaxmi1,
A. Velanganni Joseph2,
B. Annette3
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