Influencing optimistic bias: Moderating roles of perceived severity and proximity
Hyuksoo Kim,
YoungAh Lee
Abstract:Previous studies showed that optimistic bias is an important concept to influence individuals' health‐related behaviors. The current web‐based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived control decreased. Further, moderated moderated‐mediation analysis revealed the moderating role of (1) perceive… Show more
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