Influencing factors of consumer intention towards web group buying

Xie, Guobiao; Zhu, Jie; Lu, Qiang; Xu, Suxiu

doi:10.1109/ieem.2011.6118146

Cited by 19 publications

(9 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Lim et al (2016) found that a person has a positive attitude, adheres to subjective norms, a span of stimulation of perceived behavioural control and intention, that certain people will perform the behaviour. Xie et al (2011) found that subjective norm has a direct significant influence on the CIOS.…”

Section: Continuance Intention Of Online Shoppingmentioning

confidence: 95%

Consumers Perception of Online Shopping Intention

Muljono

Setiyawati

2021

APMBA

View full text Add to dashboard Cite

Service quality includes shipping has been considered a critical factor that affects continuance intention consumers in online shopping. This study investigate whether attitude acts as a moderator between service quality and shipping with regard to continuance intention in online shopping. This study was conducted using a quantitative approach by distributing questionnaires to online shopping consumers. Utilizing SEM with AMOS 22 by sampling 400 respondents. These empirical findings provide one, among several others, insight (recommendation) to startup in developing service quality and shipping because online shoppers are more concerned with their goods being immediately received thus weathering the competition from other startups. Study concluded that the employed service features produced a significant influence on the continuance intention of online shopping. The Startup company knew who its consumers can differentiate products and services which are offered by the company and others. Righteously startup company has also a strong commitment to ensuring that it will deliver goods on time to consumers. The limitation of the present study originates from the research scope which revolves around consumer's perception of service quality included shipping on a startup company.

show abstract

Section: Continuance Intention Of Online Shoppingmentioning

confidence: 95%

Consumers Perception of Online Shopping Intention

Muljono

Setiyawati

2021

APMBA

View full text Add to dashboard Cite

show abstract

“…Following the results of past studies, the present study also postulates that Perceived Usefulness has a direct positive influence on Intention to use . Other than the studies mentioned above, there are various other studies as well, explicitly conducted related to e-commerce, which have found a positive impact of Perceived Usefulness on the intention to shop through the internet (Bigné-Alcañiz et al, 2008; Kim & Song, 2010; Xie et al, 2011). Perceived Usefulness persuades a consumer to shop online despite risk (Xie et al, 2011).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…Nevertheless, some studies came up with contrasting results; these studies did not find a relationship between Subjective Norm and Intention to use (Davis et al, 1989; Mathieson, 1991). However, it is worth mentioning that the majority of studies which have been conducted in the area of online shopping have found a positive influence of Subjective Norm on Intention to use (Al-Maghrabi et al, 2011; Jamil & Mat, 2011; Lim et al, 2016; Limayem et al, 2000; Xie et al, 2011). In the Indian context, the same conclusion may apply as the Indian populace regards their customs and culture; hence, based on these studies, the current study also hypothesizes the relationship between Subjective Norm and Intention to use under: H 1 : Subjective Norm will positively influence Intention to use Facebook marketplace. …”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Integrating Technology Acceptance Model, Theory of Diffusion of Innovations and Theory of Planned Behaviour to Study the Adoption of Facebook Marketplace

Jahangir,

Zia-ul-Haq

2023

NMIMS Management Review

View full text Add to dashboard Cite

With the rapid innovation of technology and the cheaper internet, e-commerce is swiftly reaching new heights. The latest form of e-commerce, called online classified business, has emerged based on a consumer-to-consumer e-commerce model. It is mainly used to deal with posting ads online on classified portals. However, in the contemporary world, it also facilitates and fosters consumers to buy and sell brand-new and used merchandise from each other without any intermediary. A long-standing and overlooked form of e-commerce has lately caught researchers’ interest. Facebook marketplace, launched by Facebook, is one of the latest portals augmenting online classified business. The present study is the first of its kind, which intends to integrate the technology acceptance model with two critical theories, namely Theory of Diffusion of Innovations and theory of planned behaviour, to study the adoption of an online classified portal like Facebook marketplace. The research used structural equation modelling to test the hypothesized relationships. The study asserts that Perceived ease of use is the most vital determinant, followed by Subjective Norm and Perceived Usefulness, which affects the Intention to use the Facebook marketplace. Visibility was found to play no role in influencing Intention to use. The study can have many implications for the Facebook marketplace and other stakeholders.

show abstract

“…According to Nor and Pearson (2008), friends, family members and colleagues, as subjective norms, have a positive influence on an individual’s intentions. There are some prior researchers who consider subjective norms and their focus on purchase online (Zhou, 2011) and online shopping (Xie et al , 2011). Thus, this paper argued that subjective norms will influence purchase intention of spillover-effect insurance products combined to wearable technology and mobile devices.…”

Section: Literature Reviewmentioning

confidence: 99%

An investigation of purchase behavior on spillover-effect health insurance: using an extended TAM

Lee

2023

IJPHM

View full text Add to dashboard Cite

Purpose Wearable technology and mobile commerce have significant applications for both enterprises and customers, but few studies explore purchase behavior regarding wearable technology combined mobile device with the spillover-effect health insurance. The purpose of this study is to investigate customers’ purchase behavior on the spillover-effect insurance products, provide health insurers input for their marketing strategies and enhance policy sales volumes. Design/methodology/approach This study assessed consumers’ purchase behavior regarding spillover-effect health insurance in Taiwan, using the purposive sampling method to collect questionnaire survey of 233 respondents. The data are using analysis of variance, multiple regression and hierarchical regression to analyze and test the hypotheses. Findings The results indicated that all extended technology acceptance model (TAM) variables significantly and positively affected consumer’s attitude toward using spillover-effect health insurance. In addition, consumers’ subjective norms and usage attitudes positively affect their intention to purchase spillover-effect insurance products. However, hierarchical regression analysis result that trust has no moderating effect between usage attitudes and purchase intentions. Originality/value This study examines the understanding of customers’ attitude toward using and intention to purchase spillover-effect in health insurance, by integrating the extended TAM theory. The results have practical implications for customers’ intention to purchase spillover-effect health insurance, and provides innovative services to reduce losses in the health insurance, improves customer health management and contributes to fulfilling the need for marketing evidence in an emerging market of insurance.

show abstract

Influencing factors of consumer intention towards web group buying

Cited by 19 publications

References 20 publications

Consumers Perception of Online Shopping Intention

Consumers Perception of Online Shopping Intention

Integrating Technology Acceptance Model, Theory of Diffusion of Innovations and Theory of Planned Behaviour to Study the Adoption of Facebook Marketplace

An investigation of purchase behavior on spillover-effect health insurance: using an extended TAM

Contact Info

Product

Resources

About