Influencing Factors and Switching Intention to Contact-free Shopping : Focusing on Push-Pull-Mooring Theory

An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark

“…Personal factors, such as age, gender, occupation, lifestyle, and economic status, can also impact customer behavior and, consequently, retention. For example, research by (Jeong, 2022 ) found that younger customers are more likely to switch brands, while older customers are more likely to stay loyal. Additionally, economic factors, such as income levels and price sensitivity, influence customer behavior.…”