“…The health sector is characterized by rapid progress and the expansion of medical science, described as the medicalization of society (Clarke, Mamo, Fosket, Fishman & Shim, 2010;Conrad, 2007;Nettleton, 2013). As contemporary health and medical science is increasingly specialized and technical, health reporters are largely dependent on medical expertise (Tanner et al, 2015;Visnawath et al, 2008) and often perceive themselves as translators and interpreters of medical information (Forsyth et al, 2012;Hinnant, Jenkins & Subramanian, 2016). Over the last 50 years, the relative dominance within the elite segment shifted from health authorities and individual physicians to expert sources in medical research and, more recently, the pharmaceutical sector (Hallin, Brandt & Briggs, 2013;Karpf, 1988).…”