Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Duhan, Dale F.; Johnson, Scott D.; Wilcox, James B.; Harrell, Gilbert D.

doi:10.1177/0092070397254001

Cited by 373 publications

(297 citation statements)

References 39 publications

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“…Thanks to its informal character, consumers believe that recommendations offer higher trust and reliability and bestow a greater value with respect to other sources of information (Day, 1971). This is why it represents one of the most effective ways to attract and maintain clients in an organization (Duhan, Johnson, Wilcox and Harrell, 1997).…”

Section: Recommensation (Wom)mentioning

confidence: 99%

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

2017

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Aesthetic procedures have gained high relevance within health services offer, becoming consolidated as an attractive market that requires assessment in order to improve its services and thus attracting and keeping its users. This research identified the factors that influence processes of recommendation and loyalty produced within the medic-patient relationship in aesthetic medicine, among which the quality of the relationship, trust, satisfaction and perceived value are addressed. Afterwards, a model of relationships among constructs was proposed, which is contrasted against a sample of 391 patients of Medellin’s (Colombia) metropolitan area. A confirmatory factorial analysis was carried out in order to guarantee the reliability and validity of the measurement scales, which allowed to contrast the hypotheses by means of a structural equations analysis. Once the factorial correlation is revised, proof is shown for the existence of an influence relationship of constructs such as perceived value, satisfaction and the quality of the medic-patient relationship in loyalty, and also that satisfaction and loyalty, in turn, directly influence recommendations.

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Section: Recommensation (Wom)mentioning

confidence: 99%

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

2017

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“…It is important for a consumer to collect and organize information as a meaningful construct, and this information will ultimately influence the choice and use of the product (Alba & Hutchinson, 1987). Preliminary knowledge is a consumer's level of experience and familiarity with information on a particular subject (Duhan, Johnson, Wilcox, & Harrell, 1997;Smith & Ragan, 1999). The presence of preliminary knowledge can be expected to have a significant effect on seniors' attitudes and their exercise intention (Liebeskind, 1996), and it can contribute to enhancing the predictive power of the TPB as originally formulated.…”

Section: Preliminary Knowledgementioning

confidence: 99%

Untitled

2017

JPES

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Abstract:The purpose of this study was to investigate the sustainability of seniors' exercise behavior by applying the theory of planned behavior (TPB). More specifically, preliminary knowledge was incorporated in the TPB to better comprehend seniors' exercise behavior and provide practical implications regarding how to encourage older adults to participate in exercise consistently. Convenience sampling was employed to collect data from participants aged 65 and over (N = 229). The results showed that attitude, subjective norms, and perceived behavioral control had positive influence on seniors' exercise intention, which in turn positively affected their exercise behavior. Moreover, perceived behavioral control and exercise intention both positively predicted exercise behavior. Finally, preliminary knowledge had a positive influence on seniors' attitude but no direct effect on their exercise intention. The results imply that educational activities and training support designed to improve older adults' attitude toward exercise could contribute to their health and quality of life. Key words: extended theory of planned behavior, preliminary knowledge, senior exercise.

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“…WOM communications can occur face to face, by phone, email, mailing list, or any other means of communication [17]. Moreover, personal and impersonal sources of recommendations can also be considered.…”

Section: A Tourists' Word-of-mouthmentioning

confidence: 99%

Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City-A Mediation Analysis of Destination Image

Khương¹,

Bao²

2017

IJTEF

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Abstract-This paper aimed to identify key factors affecting foreign tourists' word-of-Mouth as well as destination image of Ho Chi Minh City destination. Through path analysis, the study determined factors with significant direct and indirect effects toward tourists' word-of-mouth. These factors included culture, history and art; local cuisine; recreation and entertainment; safety and security; natural environment; negative attributes; infrastructure; and perceived price. Quantitative approach was majorly used, with statistical techniques applied including factor, multiple regression, and path analyses. Result of the research showed that all of eight factors had significant impact on Tourists' Word-of-Mouth, in which Recreation and Entertainment had the strongest effect. There was also significant relationship between destination image and foreign tourists' word-of-mouth. Through its finding and recommendations from tourists and tour guides, the research provided practical suggestions to improve Ho Chi Minh City's tourism industry.Index Terms-Tourists' Word-of-Mouth, Ho Chi Minh City, destination image, path analyses.

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Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Cited by 373 publications

References 39 publications

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Untitled

Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City-A Mediation Analysis of Destination Image

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