Influences on Brand through TV Commercial Narrative - Focus on the TV Commercial of 3 Mobile Communications Companies -

Kim, Sang Hyun; Chung, SungWhan; 번강강,

doi:10.18852/bdak.2012.10.1.209

ajournalofbranddesignassociationofkorea

2012

DOI: 10.18852/bdak.2012.10.1.209

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Influences on Brand through TV Commercial Narrative - Focus on the TV Commercial of 3 Mobile Communications Companies -

Sang Hyun Kim¹,

SungWhan Chung²,

번강강 번강강³

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Influences on Brand through TV Commercial Narrative - Focus on the TV Commercial of 3 Mobile Communications Companies -

Cited by 1 publication

References 0 publications

The Effect of Upcycling Fashion Brand Image on Brand Equity and Behavioral Intention: Focusing on Brand Equity Theory and the Moderating Role of Green Peer Influence

The Effect of Upcycling Fashion Brand Image on Brand Equity and Behavioral Intention: Focusing on Brand Equity Theory and the Moderating Role of Green Peer Influence

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