Influencer Marketing in the Promotion of Cities and Regions
Monika Pettersen-Sobczyk
Abstract:Purpose: Promoting cities and regions effectively involves a combination of marketing strategies and tactics to attract tourists, businesses, residents, and investors. A comprehensive approach to promote cities and regions should include such elements as e.g., creating a strong brand identity, social media marketing, website and online presence or content marketing. Influencer marketing has become a powerful tool in promoting cities and regions to attract tourists, businesses, and residents. The aim of this ar… Show more
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