Abstract:The metaverse is an emerging virtual frontier that is becoming a new marketing channel for brands to showcase their products and services. Brands can now use the services of influencers (both human and virtual) to influence consumer decisions. The metaverse and other new-generation Web 3.0 technologies are used in marketing campaigns to take advantage of immersive and augmented reality environments. Influencers use strategies different from traditional e-commerce, B2B, and social media marketing. Virtual showr… Show more
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