Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District

Abstract

The study is conducted to investigate the "Influence of westernized culture on eastern women via tv drama and films." Tv drama and films play an important role in women and youth life as it influences their lifestyle, dressing sense and language as well. In this research, the researcher wants to know the influence of western culture on eastern women. The data was collected from a sample of 130 women in Lahore via an online questionnaire survey. Five research questions were developed in this research which focuses on the influence of western culture on eastern women, their lifestyle, dressing sense, their speaking style and for how long the influence remains on them. The researcher analyzed that there are choices to women whether to influenced or not but the western culture replacing eastern culture and playing an important role in people's life through drama and film content. It's also the fact that only a small number of women are in favor to ban the western content.