Influence of Weight Bias and Associated Factors on Perceptions of Plus Size Models

Abstract

Purpose: The fashion industry has recently begun to utilize plus size models. The aim of this study was to explore whether these models would be viewed more critically in comparison to thin models or subjected to weight bias and associated factors. Methods: University students (N = 330, Mage= 18.62, SDage = 1.33) viewed images of thin and plus size models and rated each image. They then filled out measures assessing weight bias (measured through the Antifat Attitudes Questionnaire), sociocultural attitudes regarding athletic and thin body types, and body appreciation. Results: Plus size models were rated more critically than thin models (p < 0.01). Thin and plus size model ratings were also highly correlated (p < 0.01), but weight bias was still predictive of plus model ratings within a regression model that included thin model ratings (p < 0.01). Further, mediational analyses found that weight bias partially mediated the relationship between thin and plus size model ratings. Males were more likely to rate both model types more critically (p < 0.01), but weight bias was found to partially mediate the relationship between male ratings of plus-sized models (p < .001). Conclusions: Despite the recent steps to include more body diversity among the fashion industry, plus size models still appear to be subjected to weight bias, especially among males. Level of Evidence: Level III, case–control analytic study.