Influence of TV on daydreaming and creative imagination: A review of research.

Abstract

The research literature is reviewed on the influence of TV on daydreaming and creative imagination. The hypotheses proposed to explain why TV might influence children's and adults' daydreaming and creative imagination positively (stimulation hypothesis) or negatively (reduction hypothesis) are discussed. The hypotheses that propose that existing daydreaming patterns result in changes in viewing behavior are also discussed. The weight of the available evidence favors the hypotheses that TV viewing stimulates daydreaming and reduces creative imagination, although decisive evidence of a causal relationship is lacking. The assumptions that underlie the hypotheses about TV's relationship to daydreaming and creative imagination are analyzed and whether these assumptions have been supported by research is established.

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“…One potential benefit of aerobic exercise that has received particularly little attention is that of its potential effects on creativity. Some recent research on creativity has investigated factors that may be influential in facilitating creativity, such as physical environment (McCoy & Evans, 2002), curiosity (Kashdan & Fincham, 2002), television (e.g., Valkenburg & van der Voort, 1994), relaxation (Khasky & Smith, 1999), and reward (e.g., Eisenberger & Rhoades, 2001). Contextual determinants of creativity in organizations that have been studied include work environment (Stokols, Clitheroe, & Zmuidzinas, 2002), goals (Shalley, 1991), rewards (e.g., Hennessey & Amabile, 1998), and deadlines (Amabile, Hadley, & Kramer, 2002).…”

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