Influence of the use of mobile applications on the purchasing behavior of fast-food consumers in the province of Trujillo Perú
Patricia Barinotto Roncal,
Aylee Rosmery Mejía Campos,
Manuel Valle Colchao
Abstract:The objective of this study is to determine the influence of the use of mobile applications on the purchasing behavior of fast-food consumers in the province of Trujillo, where companies have had to adapt to the digital era to survive. For this purpose, applied research was carried out, with a quantitative approach, cross-sectional, non-experimental design, and correlational scope. The survey was used as a technique and the questionnaire as an instrument, and the study population consisted of the inhabitants o… Show more
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