Much industrial waste has mineralogical, chemical and physical characteristics similar to clays used in ceramic materials, enabling the reuse of these as raw materials in the ceramic industry. The ashes are a type of waste containing metals, which can cause air pollution, responsible for serious respiratory problems in the affected population. This study investigate the use of waste derived from the carbonization of a solid fuel (wood) in ceramic paste used for the manufacture of rustic floors, aiming its incorporation into the mix, partially replacing (lessening the environmental problem) the usage of raw material (saving clay), enabling the analysis of certain variables of sample preparation (characterization and formulation) and their influence on the final properties of the material. Results indicate that the partial replacement of clay by ash is feasible in the chemical and mineralogical aspects in the formulation of ceramic paste in the manufacturing of rustic floors.