A number of different M/TiO 2 photocatalysts, where M (the co-catalyst) = Pt, Pd, Au and Ag, are used to drive the steam reforming of methanol (MeOH) in a gas phase continuous flow reactor operated at 100 o C. The rate of H 2 production is: Pt > Pd > Au > Ag >> no metal. The photonic efficiency of Pt/TiO 2 photocatalyst is ca. 120% which suggests some of the hydrogen derives from a current-doubling reaction mechanism. The Pt/TiO 2 photocatalyst drives the steam reforming of MeOH, which generates H 2 and CO 2 , with an apparent selectivity of 100% over a wide UV irradiance range (i.e. 1-9.5 mW cm-2 at 365 nm). In contrast, in the dark, the decomposition of MeOH, which generates H 2 and CO, dominates with a selectivity of ca. 79%. In contrast to Pt, the Pd/TiO 2 photocatalyst is non-selective to either MeOH reforming or its decomposition, so that CO 2 and CO are generated with equal rates. The Au and Ag photocatalysts are less active than either the Pt or Pd co-catalysts and exhibit a variation in selectivity with UV irradiance which is intermediate between that of Pt and Pd. The possible use of photocatalysis as a means to generate H 2 from alcohol-based biofuels is briefly discussed.