Influence of the love of money and morality on intention to purchase counterfeit apparel

Abstract

I examined the influence of dimensions of the love of money (rich, importance, achievement, budget) and moral judgment toward counterfeit product purchase, on consumers' intention to purchase counterfeit apparel. Data were collected from 185 participants in Ankara, Turkey, who had purchased counterfeit apparel. Results showed that the achievement and budget dimensions of the love of money positively influenced counterfeit purchase intention and, as predicted, moral judgment toward counterfeit product purchase negatively affected the intention to purchase counterfeit apparel. In contrast, the influence of the rich and importance dimensions of the love of money on counterfeit purchase intention was nonsignificant. My aim was that the practical outcome of this study would be to reduce consumer demand for counterfeit products through achieving an increase of awareness of morality, which reduces counterfeit purchase intention.

Purchasing Counterfeits and Citizenship: Public Service Motivation Matters

“…There was a significant relationship between Chinese consumer's knowledge of counterfeit goods, face-saving, materialism and attitude toward ethical values and counterfeiting. Gültekin [21] also explored the impact of the love of money (richness, importance, achievement, and budget) and ethical judgment on consumer intent to purchase fashion counterfeits. Consumers in Ankara, Turkey, who had purchased clothing counterfeits, participated in the study.…”

The Effect of Sociodemographic Variables and Love of Money on Financial Risk Tolerance of Bankers

“…In addition to sociodemographic factors, the love of money which is one of the personality traits and has not been investigated is examined as an independent variable. The love of money can be defined as an individual's attitude toward money with affective, behavioral, and cognitive components or the meaning attributed to money (Tang & Tang, 2012: 100;Gultekin, 2018Gultekin, : 1422) and a tendency directly or indirectly affects ethical behavior of people (Eker, 2018). The love of money is a multidimensional attitude like financial risk tolerance, and individuals' attitudes toward money may affect their levels of financial risk tolerance and financial investment decisions.…”

Crenças éticas do consumidor sobre o consumo de produtos ilegais no Brasil

“…O componente ético gera consequências, pois, "quer seja furto em lojas, usar cupons vencidos, verificar fraude ou comprar produtos falsificados, o 'mau comportamento' do consumidor custa aos varejistas bilhões de dólares todos os anos" (YANG; VITELL; BUSH, 2017, p. 11), e os consumidores devem levar em conta que "na compra produtos falsificados, seu dinheiro apoia o trabalho infantil, as condições desumanas das fábricas e até mesmo sindicatos criminosos e terroristas" (GÜLTEKIN, 2018(GÜLTEKIN, , p. 1432.…”

“…Quando a produção científica trata do comportamento do consumidor comum, ela o faz majoritariamente no contexto da aquisição de produtos falsificados (GÜLTEKIN, 2018;HASHIN;KANNAN;WEGENER, 2018;JUNG;LEE;WORKMAN, 2019), mas não para o mercado de produtos ilegais como um todo, o que demostra uma lacuna da literatura sobre o tema e a necessidade de um olhar mais abrangente sobre o comportamento do consumidor no mercado de produtos ilegais.…”

“…O comportamento antiético tem recebido cada vez mais atenção da comunidade científica, e o tema tem sido abordado em cruzamentos de diferentes perspectivas, ambientes e contextos, como religiosidade (ARLI; TKACZYNSKI; ANANDYA, 2019;CHANG;VITELL;LU, 2019;TANG, 2013;FLURRY;SWIMBERGHE, 2016;VITELL;RAMOS-HIDALGO;RODRÍGUEZ-RAD, 2018), materialismo e amor ao dinheiro (FLURRY;SWIMBERGHE, 2016;GU, 2018;TANG, 2018;GÜLTEKIN, 2018) e influência social (FLURRY;SWIMBERGHE, 2016;ROSE;VITELL, 2016;GU, 2018;HE et al, 2019). Porém, o tema tem sido prioritariamente pelo viés do mercado ilegal apenas no contexto da falsificação.…”