“…Means, or mechanisms, that have been explored toward this end include being prompt ( Fournier et al, 2013 ), demonstrating effective problem handling ( Punwatkar and Varghese, 2014 ), effective communication ( Ahearne et al, 1999 ), effective listening ( Ingram et al, 1992 ), identifying nonverbal cues ( Agnihotri et al, 2016 ), determining buyers' needs ( Ingram et al, 1992 ), entertaining buyers ( Moncrief, 1986 ) and to some extent, controlling a selling situation ( Wong and Tan, 2016 ). In addition, Yang and Wu (2014) suggest the ability to socialise effectively is an equally important cognitive ability.…”