Influence of Subjective Knowledge, Objective Knowledge and Health Consciousness on Olive Oil Consumption—A Case Study

Abstract

<p class="MsoNormal" style="text-align:justify;"> <span lang="EN-US">Unlike the case in Mediterranean countries, where olive oil consumption is driven by habit or tradition, in a population where olive oil consumption rates are considerably low, it appears reasonable to suppose that the initial decision to buy a fairly expensive product—as is the case with olive oil in the Uruguayan market—may result from an individual’s overall interest in health-related issues and/or their acquaintance with relevant nutritional properties of the particular product—in this case, olive oil. Consumer subjective and objective knowledge, interest in health-related issues, and demographic variables were studied for their potential relationship (explanatory capacity) with olive oil consumption frequency, using a sample of 256 inhabitants of Montevideo (Uruguay). Several of the studied variables were found to relate to olive oil consumption, such as subjective and objective knowledge, age, education level, marital status, and interest in health-related issues. Subjective knowledge was found to have the highest explanatory capacity. An increase in subjective knowledge is therefore expected to lead to an increase in consumption frequency among regular olive oil consumers, while it may also encourage less frequent or non-consumers to purchase olive oil and become acquainted with the product.</span><span lang="EN-US"><o:p></o:p></span> </p

Determinants of Sustainable Consumption Behavior: An Examination of Consumption Values, PCE Environmental Concern and Environmental Knowledge

“…In the context of Indonesian young adults, the significant type of environmental knowledge to influence sustainable consumption behavior is subjective knowledge. Similar with the study from Gambaro et al [51] this study found that subjective knowledge is a stronger predictor of behavior, compared to objective knowledge. Although the objective environmental knowledge of the respondents is quite high and the percentage of knowledgeable respondents is also high (65%these high scores are not reflected on their sustainable consumption behavior.…”

University Students’ Subjective Knowledge of Green Computing and Pro-Environmental Behavior

“…As expected, subjective knowledge was found to be related to students' PEB, where higher levels of subjective knowledge were reliably associated with eco-friendly computer purchasing and hardware disposal practices. Generally, this finding supports the notion that knowledge is an essential precondition to PEB, but more specifically it establishes the role of subjective knowledge in influencing PEB, hence corroborating previous research in this regard (Gámbaro, Ellis, & Prieto, 2013;House et al, 2004;Moon & Balasubramanian, 2000;Pieniak, 2006). It was discovered that self-constructed knowledge triggered a strong inclination to act pro-environmentally, a relationship earlier pointed out by Kollmuss and Agyeman (2002).…”

“…In several studies, subjective knowledge was discovered to be a stronger driver of behavior and decision-making than objective knowledge (Feick et al, 1992;Gámbaro, Ellis, & Prieto, 2013;House et al, 2004;Pieniak et al, 2006;Radecki & Jaccard, 1995;Sirieix et al, 2011;Xiao et al, 2010). Ellen (1994) and Aertsens et al (2011) found subjective knowledge to be positively associated with more PEB variables than objective knowledge.…”

What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

“…In more recent works, the relation between origin and traceability emerges quite strongly (Leonetti et al, 2009;Chan-Halbrendt et al 2010;Mane-Kapaj et al 2010;Gázquez-Abad and Sánchez-Pérez 2009;Cicia et al 2005;Menapace et al 2008;Deselnicu et al 2013;Gambaro et al 2013). Traceability and related labeling information have become increasingly analyzed elements.…”