“…With the exception of Brettel, Mauer, Engelen, and Küpper (), emergent quantitative work on the implications of pursuing effectuation has either studied effectuation as a whole (Murnieks, Haynie, Wiltbank, & Harting, ; Parida, George, Lahti, & Wincent, ; Wiltbank, Read, Dew, & Sarasvathy, ) or hypothesized uniform effects across its different principles (Deligianni, Voudouris, & Lioukas, ; Read, Song, & Smit, ; Smolka et al, in press). However, unexpected results in the latter studies suggest that effectuation principles could exert opposite effects on the same criterion—while some principles promote the criterion, others impede it (Deligianni et al, ; Smolka et al, in press).…”