Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping

Grassauer, Franziska; Auinger, Andreas

doi:10.1007/978-3-031-61315-9_4

HCI in Business, Government and Organizations

2024

DOI: 10.1007/978-3-031-61315-9_4

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Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping

Franziska Grassauer,

Andreas Auinger

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Influence of Streamer Characteristics on Trust and Purchase Intention in Live Stream Shopping

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References 55 publications

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