Influence of Strategy Implementation on Sustainability of Community Based Tourism in the Coast Region of Kenya

Abstract

The objective of this study was to establish the influence of strategy implementation on sustainability of community based tourism in the coast region of Kenya. The target population was 193 members of community based tourism units in coastal Kenya as a representative sample. Stratified random sampling method was used to classify the thirteen community groups into a single stratum. The study used structured questionnaires and documented literature as the main tools for both primary and secondary data collection. The findings indicated that strategy implementation had a positive relationship with sustainability of community based tourism. The variables were found to be normally distributed and hence no significant differences at 95% confidence level. The study established a strong linear relationship existed between strategy implementation and sustainability of community based tourism. Information from the study confirms enterprises require strategy implementation for continued sustainability of their enterprises.

Sporty Moments and Tourism Development: The Involvement of Local Community in Sports Events Hosting

“…This study employed a combination of sampling techniques to gather data from various respondent groups. The sampling approach for locals and sports tourists involved using a simple random sampling technique, wherein every third tourist or local member encountered during the field study was selected (Rono et al, 2018). This method ensured that all respondents had an equal chance of being selected, contributing to the representativeness of the data.…”