Abstract:Purpose: The purpose of this paper is understand how the different styles of sponsor management influence the prioritization of projects.Design/methodology/approach: The empiric analysis used in-depth interviews with 11 executives as method for data collection and qualitative content analysis using theory and data driven categories for analysis is performed.Findings: This research points to the emergence of opportunistic management style, and to evidences of lack of strategic alignment in the project prioritiz… Show more
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