Abstract:Purpose: This paper aims to examine the influence of social media management practices on hotel performance. Originality/value: The hotel industry is undergoing organizational transformations due to the insertion of social media as a communication platform that engages customers. Given this, verifying whether social media can collaborate on internal resources and help the companies’ performance has been a potential source of studies. Design/methodology/approach: The study sample comprised 67 hotels. To this … Show more
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