Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions
Jose Mauro da Costa Hernandez,
Annaysa Salvador Muniz Kamiya,
Murilo Costa Filho
Abstract:Purpose
This study aims to examine differences in regret between individuals with high vs low self-esteem that follows from negative appraisals for unsuccessful consumer decisions that are either congruent or not with perceived norms. This study also tested the mediating role of decision responsibility and the ability of psychological repair work in regulating regret.
Design/methodology/approach
Hypotheses were tested through four experimental studies using student and international panel samples across diff… Show more
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