“…At the same time, most of the research is concentrated on identification of bank trust determinants like sociodemographic, economic, political and other indicators providing cross-country analysis (Fungácová, Hasan & Weill, 2016;Jansen & Mosch & Cruijsen, 2013;Afandi & Habibov, 2017). From marketing point of view, bank trust and loyalty determine through competence, stability, integrity, customer orientation, transparency, and value congruence (Esterik-Plasmeijer & Raaij, 2017, Vejačka & Štofa, 2017, Ercsey, 2017, Szwajca, 2018Lyulyov et al, 2018). However, some papers empirically prove that individual characteristics have limited power to explain cross-country differences in trust, while country fixed effects have been found to be more significant (Algan & Cahuc, 2013).…”