Influence of robot coolness and affinity on behavioral intention: examining perceived value as a mediating factor
Sue-Ting Chang
Abstract:Purpose
Service robots offering low-contact services are trending in the hospitality industry. Nevertheless, there is limited empirical research on consumer perspectives. Using the stimulus-organism-response (SOR) model, this study aims to investigate consumer acceptance of service robots and explores the relationships among stimuli (coolness and affinity), organisms (utilitarian and hedonic value) and responses (behavioral intention).
Design/methodology/approach
This study uses a purposive sampling method a… Show more
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