Influence of packaging and product information on consumer perception of cosmetic creams—A case study

Gámbaro, Adriana; Roascio, Antonella; Boinbaser, Lucía; Parente, Emma

doi:10.1111/joss.12260

Cited by 8 publications

(15 citation statements)

References 23 publications

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“…Natural packaging also refers to the design process of the product package, such as using raw materials and colors that stimulate the consumers' senses and affect their purchase intention (Wang et al, 2022; Kobayashi & Benassi, 2015). Package printed information (PPI) refers to the labeling and logo position and design on the products packages (Shukla, Misra, & Singh, 2022; Sousa, Carvalho, & Pereira, 2020; Gámbaro, Roascio, Boinbaser, & Parente, 2017). The SC on natural skincare products' packaging indicates the provision of a particular SC, or safety logo on products labeling to show the products safety indicators (Ngo, Liu, Moritaka, & Fukuda, 2021).…”

Section: Background Literaturementioning

confidence: 99%

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

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The trends for health and pro-environmental behaviors led to motivating consumers' attention to use natural skincare products. Purchase intention for natural skincare products can be influenced by several environmental, behavioral, and external factors. In line with global trends, the current study aims to determine the moderated mediation path in the relationship between the aspects of natural packaging of natural skincare products (environmental concerns, packaging design, and printed information), and the intention to purchase natural skincare products purchase intention.A web-based survey was used to gather quantitative data from a convenience sample of 330 participants from Klang Valley, Malaysia. The study outcomes revealed that personal attitude significantly mediated the effect of environmental concerns, natural packaging design, and package printed information on purchase intention. Most importantly, the product safety certificate had a significant moderated mediation effect on the model of environmental concerns, natural packaging design, and purchase intention for natural skincare products. The results contributed to the information and recommendations for stakeholders to consider the packaging factors and safety certificates in the purchase behavior models in promoting the natural skincare products' marketing and industry. Practical ApplicationThe significance of the study lies in the linkage of graphic design to sustainability and marketing management research.

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Section: Background Literaturementioning

confidence: 99%

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

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show abstract

“…Italians prefer transparent bottles and Dutch prefer dark bottles. Gámbaro, Roascio, Boinbaser, and Parente () also support the stimulating effect of packaging on the perception of consumers of cosmetic creams. The packaging elements like product composition, product information, and brand image influenced both overall liking ratings and the choice of attributes used by respondents to describe the samples.…”

Section: Introductionmentioning

confidence: 80%

Packaging texture influences product taste and consumer satisfaction

Ferreira

2019

Journal of Sensory Studies

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This article aims to understand how and when sensory congruence (and incongruence) between packaging textures and product textures affects hedonic food taste evaluations and consumer satisfaction. Involving chocolate tastings and following experimental protocols, two studies show the effects of sensory congruence (and incongruence). Two products (with two textures: smooth and granular) and two packaging forms (with two textures: smooth and granular) were used. The first study focuses only on the visual influence of packaging texture. The second study explores both the visual and haptic influences of packaging texture on perceptions of a product when the product was contained inside the packaging. The results indicate that the effects of packaging texture on product perceptions occur mostly in presence of both visual and haptic interactions with the packaging texture. If sensory incongruence exists between packaging texture and product texture, then the packaging texture might negatively affect evaluations of product taste and the satisfaction level. These findings are generated for a single product category using experiments designed to highlight consumers' attention on product taste and their satisfaction. This article provides preliminary guidelines on how to utilize packaging texture to congruently stimulate consumers' perceptions and satisfaction. Practical Applications These results are relevant to sensory scientists and packaging designers interested in how packaging textures interact with product. This research contributes to the literature on food consumption and sensory marketing by integrating the influences of sensory congruence between both textures. Although previous research supports the use of packaging features to stimulate consumers' perceptions and behaviors, none examine the interaction and effects of manipulating both packaging texture and product texture. Specifically, this research shows that texturing the packaging might induce lower product taste and lower consumer satisfaction if there is sensory incongruence between the packaging texture and the product texture. This negative impact occurs in the case in which the packaging texture induces expectations about product texture that are not present in the product's features.

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“…Data gathering Documents, papers, interviews, and survey reports were used to research the issues related to the sunscreen category, problems and conditions with the skin labels and packaging for sunscreen and exploring the behavior and demands for augmented reality technologies through the use of Augmented Reality. A survey of 30 face sunscreen purchasers' behaviors and demands for augmented reality technology to get facial sunscreen product label information via a mobile application revealed that: In the case of facial sunscreens, 96.7 percent are concerned about the components and would like to use augmented reality technology to get face sunscreen label information via a user's mobile application [2], [3].…”

Section: Methodsmentioning

confidence: 99%

“…The product label information on the container is written in a small font that is difficult to see, this may cause customers to select a sunscreen that is inappropriate for their skin type [3], [6]. As a result, the researchers devised a strategy to make it easier for consumers to obtain information on packaging.…”

Section: Introductionmentioning

confidence: 99%

Application of Augmented Reality Technology to Access Facial Sunscreen Product Label Information

Uiphanit

Chutosri²,

Liangyoo

et al. 2022

Int. J. Interact. Mob. Technol.

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The goals of this study were to 1) examine the behaviors and demands of users who purchased face sunscreens online, and 2) build augmented reality technology for use in the present, 3) to determine the acceptance and satisfactory after using augmented reality technology to provide facial sunscreen data. This study included a sample group of 30 adults who purchased sunscreen for their faces. The results revealed that it had the highest average system use. Users are concerned with the clarity of the content presented on the screen, as well as the convenience and accessibility with which they may utilize the system. Because of the small size of the product labels on the package, they are difficult to read. Furthermore, consumers have expressed an interest in using the application. Because the use of AR technology to present information in a format that gives users a new experience and feel that they can easily access it. However, there may be constraints in terms of processing time and the display of data details while the data is processed. As a result, the system's performance is the worst of the bunch.

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Influence of packaging and product information on consumer perception of cosmetic creams—A case study

Cited by 8 publications

References 23 publications

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Packaging texture influences product taste and consumer satisfaction

Application of Augmented Reality Technology to Access Facial Sunscreen Product Label Information

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