“…Nonprofit organizations play distinct economic roles in social service markets (Hansmann, 1980). Theoretically, the "nonprofitness" not only diverse organizational behaviors of providers in certain social service market (e.g., Amirkhanyan et al, 2008;Beisland et al, 2019;Paul et al, 2020); it also evokes ideological reactions and public 1 Seattle University, WA, USA perceptions that determine the social service provider's success in an ecological system in which nonprofits, for-profits, and public agencies compete (DiMaggio & Anheier, 1990). However, arguably, boundaries between the nonprofit and for-profit sector in social services have become increasingly blurred.…”