Influence of odor function and color symbolism in odor–color associations: A French–Lebanese–Taiwanese cross-cultural study

Nehmé, Léa; Barbar, Reine; Maric, Yelena; Jacquot, Muriel

doi:10.1016/j.foodqual.2015.11.002

Cited by 25 publications

(25 citation statements)

References 25 publications

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“…Results obtained in this study are closed to the ones reported in literature, where panelists have smelt odorants[30][31][32][33][34][35][36] (Supplementary…”

contrasting

confidence: 45%

“…29,30 In most of the studies on odor/color correlation, panelists are first asked to smell prior to attribute a color. [30][31][32][33][34][35][36] Nevertheless, it has been shown that color association to an odor is linked to the cerebral visualization of the object. 35 Indeed, visual information can affect sensorial results probably due to an association of the color to the verbalization of the odor during its learning.…”

Section: And the Total Olfactorymentioning

confidence: 99%

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Critical comparison of selected olfactometric methods for the determination of impact odorants. Proposal of a new representation of olfactometric results

Cicchetti¹,

Vasseur²

2017

Flavour & Fragrance J

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Representation of olfactory data is a key parameter in GC‐O to simplify interpretation. Actual presentation of hybrid results, taking into account both detection frequency and odor intensity, can be improved to be more informative. We propose in this study a new way of representing olfactograms taking into account the three dimensions: detection frequency, odor intensity and odor description using bubble charts. Odor description is represented by colors that were associated to the 25 olfactory families defined in this work using binomial probability statistics without any smelling step.

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“…Results obtained in this study are closed to the ones reported in literature, where panelists have smelt odorants[30][31][32][33][34][35][36] (Supplementary…”

contrasting

confidence: 45%

Section: And the Total Olfactorymentioning

confidence: 99%

Critical comparison of selected olfactometric methods for the determination of impact odorants. Proposal of a new representation of olfactometric results

Cicchetti¹,

Vasseur²

2017

Flavour & Fragrance J

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“…For example, Nehmé et al (2016) have shown that during odour/colour association, when a participant recognises a smell, he/she will tend to choose a colour which, for him, represents the recognised olfactory source. This first model of association seems to be rather of the semantic type.…”

Section: Testing the Ability Of Chromatic Cards To Evoke The Approprimentioning

confidence: 99%

“…Indeed, most people (even those who are not synaesthetic 1 ) experience a number of crossmodal correspondences (or associations) between the senses. Crossmodal correspondences is the name given to the tendency for our brain to associate information from one sensory modality with information in other modalities, often in ways that may initially seem surprising (see Marks 1978; Spence 2011 for reviews). Recently, several studies on crossmodal correspondences have been conducted in order to start to map out the various correspondences that exist.…”

Section: Introductionmentioning

confidence: 99%

“…As a consequence, it may be reasonable to expect variations of odour-colour associations as a function of the culture (or country) in which people live or have grown up, especially when the functions of odours, culinary habits and the symbolism of colours can differ so markedly between countries. Nehmé et al (2016) have compared odour/colours associations in France, Lebanon and Taiwan. They found that both perceptual (intensity, irritancy of odours, hedonics) and semantic factors (nameability, familiarity of odours) appear to play a role in the odour-colour associations in each country.…”

Section: Introductionmentioning

confidence: 99%

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On the Colours of Odours

Jacquot

Noel²,

Velasco

et al. 2016

Chem. Percept.

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Introduction In the present study, we explore the existence of cross-cultural differences in odour-colour correspondences between two European countries with geographic proximity and shared history: England and France. Moreover, we test whether a single chromatic arrangement can be used to represent an odour in both countries, even if the odour-colour association for this odour differed. Methods The responses of 59 British and 60 French participants to the same set of odorants were compared. In the second part of the study, the ability of 'chromatic cards' to represent odours was tested. Those chromatic cards are objective coloured arrangements generated by a new patented scientific tool developed at Lorraine University (patent FR no. 1255688). This tool is based on a neural network algorithm for colour forecasting. It generates a chromatic card that represents any odour from its chemical composition and sensory description. In this study, participants were presented with three cards obtained from an analysis of lavender, cucumber and peppermint odours. First, the participants had to name the odour evoked by each card. Next, they selected from amongst three different olfactory stimuli the one that best matched each card. Results and Discussion Significant colour characterisations were observed for each and every one of the odours tested in both populations. Moreover, both commonalities and differences were reported between the two populations in terms of the odour-colour associations that they exhibited. The chromatic representations evoked the appropriate odour percept and were significantly associated to their related odours in both of the populations. Conclusions These findings highlight the existence of common colour representations of odours amongst French and British participants, though some differences were also found. Despite these differences, we were able to validate the relevancy of using single chromatic arrangements in both countries in order to communicate odour information. The latter result may open up the way for a number of potentially important applications in the design and marketing of both food and non-food products.

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Differences in Color Representations of Tastes: Cross-cultural Study Among Japanese, Russian and Taiwanese

Raevskiy

Bubnov

Chen

et al. 2022

Cross-Cultural Design. Interaction Design Across Cultures

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Influence of odor function and color symbolism in odor–color associations: A French–Lebanese–Taiwanese cross-cultural study

Cited by 25 publications

References 25 publications

Critical comparison of selected olfactometric methods for the determination of impact odorants. Proposal of a new representation of olfactometric results

Critical comparison of selected olfactometric methods for the determination of impact odorants. Proposal of a new representation of olfactometric results

On the Colours of Odours

Differences in Color Representations of Tastes: Cross-cultural Study Among Japanese, Russian and Taiwanese

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