2014
DOI: 10.1177/0266666914551072
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Influence of network density on information diffusion on social network sites

Abstract: Information diffusion through social network sites is a new and important context that has received scant attention in extant research. This study developed a Facebook application to uncover the influence of network density and transmitter activity on the information diffusion process. The results showed that network density is positively related to transmitter activity on social network sites. In addition, transmitter activity partially mediated the effect of network density on the extent of information viewe… Show more

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Cited by 19 publications
(22 citation statements)
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References 36 publications
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“…In addition to communication and interaction on personal networks, SNSs have also become a new hybrid component of integrated marketing communication that allows organisations to establish strong relationships with their consumers Luarn and Chiu, 2014;Mangold and Faulds, 2009). The role of SNSs as a communication tool for marketing has received considerable attention in recent years.…”
Section: Introductionmentioning
confidence: 99%
“…In addition to communication and interaction on personal networks, SNSs have also become a new hybrid component of integrated marketing communication that allows organisations to establish strong relationships with their consumers Luarn and Chiu, 2014;Mangold and Faulds, 2009). The role of SNSs as a communication tool for marketing has received considerable attention in recent years.…”
Section: Introductionmentioning
confidence: 99%
“…Finally, [33] showed that network density is positively related to information diffusion. Twitter network has the highest density which enhances information spread while Reddit has the lowest density.…”
Section: Plos Onementioning
confidence: 98%
“…Below we outline network topology measurements that are know to effect information spread in social networks [28,29,31,32,33,30,34,35,14].…”
Section: Network Measurementsmentioning
confidence: 99%
“…To be sure, there is plenty of evidence to suggest that citation counts reflect something other than quality (Aksnes, Langfeldt, & Wouters, 2019;Bornmann & Daniel, 2008). For instance, citation counts covary with factors such as length of the title and the presence of colons or hyphens in the title (Paiva, Lima, & Paiva, 2012;Zhou, Tse, & Witheridge, 2019) and can be affected by other non-scientific variables, such as the size of ones social network (Mählck & Persson, 2000), the use of social media, and the posting of preprints on searchable archives (Gargouri et al, 2010;Gentil-Beccot, Mele, & Brooks, 2009;Lawrence, 2001;Luarn & Chiu, 2016;Peoples, Midway, Sackett, Lynch, & Cooney, 2016). Other research indicates that citation counts tend to be higher for papers on so-called "hot" topics and for researchers associated with big-named faculty (Petersen et al, 2014).…”
Section: Introductionmentioning
confidence: 99%