Norbornene–ethylene copolymers were prepared using the metallocene catalyst ethylene bis (indenyl) zirconium dichloride with MAO, and their microstructure was characterized with 1H‐NMR and 13C‐NMR methods. From a Cosy 1H‐NMR spectrum it was found that all norbornene units are enchained in the exo‐configuration. The sequence distribution of norbornene units was investigated using 13C‐1H correlations, hmqc for one‐bond correlations, and hmbc for two‐ or three‐bond correlations. It was shown that norbornene diads were formed at a high norbornene content (45 mol %). When further increasing the norbornene incorporation (66 mol %) a number of new signals were obtained. A Cosy 1H‐NMR spectrum revealed a new crosspeak which, according to the corresponding 13C‐NMR shifts (hmqc), correlated well with a terminal unit of a trimer of norbornene. This means that at very high norbornene contents, norbornene triads can be formed. Because the formation of isotactic norbornene triads is very difficult to understand from a sterical point of view, an epimerization process causing stereoirregularities in the norbornene triad is proposed. © 1998 John Wiley & Sons, Inc. J Polym Sci A: Polym Chem 36: 1633–1638, 1998